Advertising Media kit

Advertising Opportunities
Media Kit
Our Airports

As major transport hubs of the Top End and Central Australia, Darwin International Airport and Alice Springs Airport are the gateways to the Northern Territory. Offering a premium advertising environment with a captive audience of up to 2.7million passengers each year (pre-COVID).

Digital and traditional advertising mediums are concentrated through the terminals in high dwell, high traffic areas to maximise campaign exposure.

After a challenging 2020 for the aviation industry Airport Development Group is seeing a steady increase in flights and passengers, closing the gap towards pre-COVID numbers.

*Source: ADG Travel Intention Survey November 2020

96% of Territorians surveyed intend to travel, 86% intend to fly.
Our Airports
Why advertise with us?
  • Up to 2.7million passengers per year captive audience
  • Major gateways to the Northern Territory - Darwin & Alive Springs
  • Premium advertising assets including the Northern Territory’s only large format digital roadside billboard
  • 85% of business travellers see advertising at multiple touch points*
  • 85% would respond to an airport advertising message*
  • 90% advertising awareness in an airport environment*

*Source: 10 Reasons Why Airport Advertising Works JCDecaux

Darwin International Airport
Visitors to the NT
  • Business 34%
  • Holidays 45%
  • Visiting Friends and Relatives 17%
  • Other 4%

*Sources: Tourism Research Australia Tourism Forecasts 2019

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What activities did they do?
Eating out and dining
Visit National Parks
Aboriginal Art and Culture
*Sources: Department of Tourism, Sport and Culture Regional Factsheet YE December 2019
Media options

High definition LCD and LED screens will make your message dance with either static or animated content.

Digital sites have the flexibility to create targeted campaigns to specific audience segments.
Media Options

Larger than life, Ambient advertising makes a lasting impression. With sites strategically placed at multiple points throughout the terminal to maximise brand presence, frequency and impact.

46% of customers are aware of airport advertising.
Media Options

6x3 metre weatherproof outdoor external billboards located along the Stuart Highway (great for targeting locals and interstate visitors arriving by car also)

Static billboards achieve 100% share or voice, exclusively and great cut-through.
Media Options
Social Media

Compliment in terminal campaigns and increase market reach with our airport social media platforms.

Alice Springs Airport's Facebook monthly reach is around 0.6 million.
Contact Us

Alice Springs Airport

0499 880 359